One of the very first messages I saw when I logged into Diablo Immortal for the first time on Friday was an advert for a particular website. These sorts of third-party products are common among online games, and especially massively multiplayer ones, but the juxtaposition of the official in-game “pay-to-win” items players can buy and unofficial services that likely violate Diablo Immortal’s terms of use highlight the game’s widely criticized monetization scheme. Only days after the game launched in North America, a gray market is already booming where users can purchase Diablo Immortal accounts that come with a maximum-level character, or they can buy the services of someone else to play their character for them to boost them through the game’s story campaign or run dungeons in the hope of loot.
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